Hatsukokoro translates to Innocent Spirit, they work with mid size shops to offer very reasonably priced Japanese Knives. 

This line of knives is made by a highly respected shop in Seki, one of the major knife manufacturing regions in Japan. 

Use & Care

• Do not attempt to cut, hit or chop frozen products or bones. The blade can chip or break with improper use.
• Hand wash with warm water and towel dry. Never put the knife in a dishwasher, nor soak it in water. Ever!
• Use a sharpening stone to maintain the sharpness of the blade. 
• Do not use on hard melons or items that may torque the blade